How to Integrate VerticalResponse With Training Software

When you integrate VerticalResponse with ProProfs Training Maker, learners who enroll in your courses are automatically added to your selected email lists.
This allows you to keep engaging them even after their training starts or finishes, without needing manual updates.

Here's what you can do with the integration:

• Keep learners engaged after training: Send additional resources, tutorials, product tips, or service updates to learners based on their course activity.

• Target promotions more effectively: Add learners to specific lists depending on the course they are enrolled in, and promote upgrades, renewals, or related services at the right time.

• Automate list management: Every new learner's contact information flows directly into your VerticalResponse account. There's no need to manually export or manage spreadsheets between systems.

This way, you can extend the value of your training programs and maintain stronger customer relationships without extra administrative effort.

How to Integrate VerticalResponse With ProProfs Training Maker:

Step 1: Go to Settings > Integrations of a course on your ProProfs Training Maker dashboard.

Step 2: Locate and activate VerticalResponse.

When the following popup appears, click Next to proceed with the integration process.

Step 3: Click Authenticate to proceed to the VerticalResponse login screen.

Step 4: After logging into your VerticalResponse account, click Next.

Step 5: Select from the available VerticalResponse subscriptions list to which you want to send your ProProfs TM users' credentials. You can check the box to send a welcome email as well. 

Once done, click Save.

The integration is successful. From here on, any of your learners who take this course will be added as subscribers to VerticalResponse.

To verify that the integration works correctly, sign in to your VerticalResponse account, select Contacts, and choose the subscription list that you want.

When your ProProfs Training Maker users take this course, their details appear in this list, as shown in the following screenshot. The list also shows how many subscribers are mailable under the Status column.

Use Cases:

• A SaaS company used the integration to auto-enroll new product users into a follow-up tips campaign after onboarding courses.

• A coaching firm added learners to dedicated newsletter groups based on the course topic they completed.

• An e-commerce brand offered exclusive discounts to customers who completed product tutorials, boosting repeat purchase rates.

Best practices for using integration

• Tag lists smartly: Create different subscription lists for different courses or customer types to personalize your follow-ups better.

• Automate nurture journeys: Use VerticalResponse's autoresponder tools to automatically send learners tips, upgrades, or feedback surveys.

• Track engagement: Monitor open rates and click rates on campaigns triggered by course completion to adjust your learning or marketing content.

FAQs

Will all existing learners be sent to VerticalResponse after integration?
No, only learners who enroll in the course after you set up the integration will be added to your VerticalResponse lists. Existing enrollments are not back-synced automatically.

Can I send different emails based on the course a learner completes?
Yes. You can create multiple VerticalResponse lists and map each course to a different list. This way, learners can receive course-specific updates, offers, or content.

What happens if a learner unsubscribes from my VerticalResponse emails?
Unsubscribing only affects your VerticalResponse email campaigns. It does not remove the learner from your ProProfs Training Maker course or user list.

And that's it! If you encounter any issues or have any questions, don't hesitate to contact our support team.