How to Integrate Mailchimp With Training Software

Integrating Mailchimp with ProProfs Training Maker helps you build smarter email lists while your learners take courses, surveys, or quizzes. Instead of waiting for manual uploads, learner details like names and email addresses flow directly into your Mailchimp account, allowing you to engage them right away with targeted campaigns.

This setup is useful for businesses offering certification courses, lead magnets, or onboarding programs where follow-up marketing is key to nurturing leads or encouraging future purchases.

What you can do with the Mailchimp integration:

• Capture learner details automatically: When a learner enrolls in or completes a course, their details (name, email) are sent directly to your Mailchimp lists without manual data entry.

• Create personalized campaigns: Segment learners based on the course they took, how far they progressed, or other preferences to send more relevant emails.

• Track learning and marketing performance together: ProProfs Training Maker reports course completion, while Mailchimp tracks engagement, helping you fine-tune future campaigns.

How to set up the integration of Mailchimp and ProProfs Training Software:

Step 1: When you log in to your account, under the desired course, click "Settings."

Step 2: On the settings page, click "Integrations."

Step 3: Under Integrations, locate and activate MailChimp. A pop-up will appear; click "Next" to continue.

Step 4: In the MailChimp Integration Wizard pop-up, enter the API key and click "Next." You can get the API key from your MailChimp account.

Step 5: In the next pop-up, select a list to add learners' data; you can also opt for email notifications by selecting the checkboxes. "Opt-In Email" will send a confirmation email to new learners, while "Notify me" will send email notifications to you anytime a new learner takes your course. Click "Save" to complete the Integration.

Step 6: Your MailChimp Integration with ProProfs Training Maker is successful. Click "OK" to complete the process.

Best Practices for Using Mailchimp + ProProfs Training Maker

• Use tagging or list segmentation in Mailchimp to group learners by course, certification, or interest area for better-targeted emails.

• Enable opt-in emails if you want learners to explicitly confirm they want updates (good for GDPR compliance).

• Set up automated campaigns like “Course Completion Congratulations,” “Product Offers for Certified Users,” or “Re-engagement Emails” for learners who stopped midway.

Real-world application

• An online language school used ProProfs Training Maker to offer free basic courses. New learners were added directly into segmented Mailchimp lists based on language preferences, allowing the school to send targeted offers for advanced courses.

• A cybersecurity consultancy ran certification programs through ProProfs. Learners completing the basics were automatically moved into Mailchimp nurture sequences offering more advanced (paid) training, increasing their paid enrollment rates by 23% in six months.

FAQs

What if my learners have already completed a course before integration?
Only new enrollments after setting up Mailchimp integration are added automatically. For earlier participants, you will need to export their details manually and upload them to Mailchimp.

Can I connect multiple courses to different Mailchimp lists?
Yes, you can set different lists for different courses by adjusting the integration settings individually at the course level.

Will learners get duplicate emails if they enroll in multiple courses?
No, Mailchimp manages contacts based on email addresses. However, you can use tags to identify which course they enrolled in and control follow-up emails accordingly.

And that's it! If you encounter any issues or have any questions, don't hesitate to contact our support team.